Liia Ramachandra fills many roles in her day to day life. From being a CEO and a mother to being a doctor and a patient. It was her role as a patient that instilled in her a desire to create Dr. Liia®.
There were many factors that contributed to the creation of Dr. Liia® Skincare and Cosmetics. Only its creator, Liia herself, can tell you what they are.
They say “Necessity is the Mother of All Inventions.”
Dr. Liia came out of my own needs and experiences. I created Dr. Liia® because I got sick.
I was in the prime of my professional career. I was an executive at one of the top pharmaceutical companies in the world. But I got sick. I was losing my lifelong battle with Psoriasis. I had just delivered my third child, my blood pressure was sky-rocketing, and I had been diagnosed with Preeclampsia. I was warned that if I were to bear any more children my condition could worsen. What was I to do?
I doubled down on my professional career while my health deteriorated even further. I was being put on more and more medications for psoriasis and hypertension. Despite my career further flourishing, I wasn’t happy. The more I dove into work, the more detached I became towards my family and myself. I needed a change but I had little inspiration to do so.
One day, as I stood in front of the mirror and looked at the bright red spots on my skin, knowing that my blood pressure was also not under control, I broke down. I confessed to my husband that I needed to find something that would bring me back to my family and allow me to follow my passion in healthcare.
You see, my husband and I both work in the healthcare field. He has been a senior executive in large healthcare companies since 2005. He is a physician, a scientist, and a business leader (he has an M.D., Ph.D. in Cancer Immunology, and an MBA!). I have a Doctorate in Pharmacy and I am a scientist (a PharmD and a Ph.D. in Chemistry). Although many people had told us that we would make a wonderful team in solving difficult medical problems and such, we had never actually worked together.
So, I proposed my plan to him. I wanted to start my own business. I wanted to develop Gluten-Free, Allergen-Free, Vegan and Clean Skincare and I wanted it to be the best on the market. In the meantime, I wished to figure out how to take care of myself, my husband, my children, and family.
I didn’t know how to begin or whether I could even be an entrepreneur. But I had to start somewhere. I started with me.
I needed to figure out what was wrong with me. A lot, apparently. After my third delivery, I suffered from postpartum depression and anxiety. It took awhile to find the proper medication to treat those issues. Once my mental health was steady, I decided to focus on my physical health. I started by changing my diet. I was athletic but I decided to cut out carbs completely. But something strange happened once I did so. My skin lesions/psoriasis symptoms started to reduce. My blood pressure also lowered. I noted that a diet with less bread, pasta, and pizza would give me these results. So, I started researching this phenomenon and came upon several articles about the effect of gluten on inflammation in the body.
I then cut out the most obvious sources of gluten in my diet. I didn’t even need to go to UV light therapy anymore for my psoriasis. My blood pressure was still high, but getting better. I had a theory, at that point. Maybe gluten is to blame for the symptoms of my ailment. So I cut gluten out even further. Slowly, but surely, the lesions on my skin disappeared. On my face and my body, there were only minor lesions now.
The problem is: Gluten is ubiquitous (everywhere!). It is hard to eliminate gluten completely from your life but you can do it, if you dedicate it. I researched various skin care as well as household products and found that, surprisingly, gluten was in everything that is of convenience to all of us.
I had an idea. I wanted to meet the needs of people who are sensitive to gluten, many other allergens and other types of preservatives that are in everything in what we put on and in us.
Using the skills I have learned as a scientist along with my husband’s expertise in providing solutions to problems, I knew I could help an innumerable amount of people.
Thus, Dr. Liia was formed. As I said before, necessity is the mother of all inventions. We focus on curating products for those with gluten sensitivities, allergies, autoimmune conditions and sensitive skin. We make our products with natural ingredients (for example, no parabens or phthalates).
I started small. I began the process of inventing the first of Dr. Liia®’s serums and creams to help improve skin health and complexion. From a serum and a cream to now many more products catered to those who have not been catered to before.
Thank you ALL for all your support, love and trust in Dr. Liia®!